You may be wondering – What does '100% fruit content' mean in a jam? Is it just the latest advertising trick?

Yes, this is a truly innovative product with 100% fruit content!
Entirely natural product!
No sugar!
No colouring agents!
No preservatives!
No added flavour!
No synthetic sweeteners!

Fine, but if that is true, then the product must be not really sweet and rather tasteless, and likely not a jam at all.

The new product of CIMA 99 Ltd relies on the well known fine taste of the jam but recreates it in a modern and totally healthy way. This is not achieved with compromises with the sweetness, taste and flavour. In fact, the product contains 55% prime quality fruit, sweetened with natural grape concentrate, added fruit pectin and lemon juice! Only natural fruit ingredients

Production technology gurantees maximum preservation of the fruit colour, taste and flavour.

You can see for yourself!

Bon apetite!!!